• Antonia Stroeh,

Global competition is rising as tourism shifts toward emerging economies – whose share of the tourism market is growing from just 30% in 1980 to 57% by 2030. At the same time, consumers behaviors are changing: tourists today visit 38 travel sites to plan their trips in the 5 weeks before the journey, as well as dozens of search sites and social media. This generates vast amounts of data that DMOs need to understand to target and attract the most valuable tourists. Mastercard analyzes massive vol
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